When your Google My Business listing becomes your lifeline
The recent days and weeks have been a blur as I’ve helped clients manage their online reputations amid a global pandemic that continues to inflict a heavy toll. Oftentimes Google My Business has been in the eye of the storm, with business turning to their GMB listings to notify people of sudden changes ranging from scaled back hours to temporary closures. Here are three truths that have emerged from this experience: 1.Your GMB listing is your lifeline Under normal circumstances, people rely on a GMB listing to get essential information such as store hours and customer reviews to learn more about a business’s location. During the coronavirus pandemic, the nature of those searches changed rapidly as consumer’s behaviour changed. “What are your hours?” became “Are you open while we shelter in place?” “What does your menu look like?” became “Do you offer curbside delivery?” Businesses needed to respond quickly especially in the early going when Google had not yet rolled out special f