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Instagram Posting-Frequency: How Much Is Too Much? Building an Instagram strategy? You are probably wondering “How often should I post?” You might also wonder if there is such a thing as posting too much. The question is simple, but the answer is complex and depend on your specific audience. This post will cover best practices as well as how to determine the best time to post for your specific brand. But first: Why should you bother with Instagram to begin with? Instagram Has Over 95M Posts and 400M Stories Per Day Instagram isn’t a new platform, but it has been increasing in popularity recently. Currently, the platform boasts 1 billion active monthly users, who post over 95 million posts and 400 million stories every day. And, according to research by Pew Research Group, Instagram is the third most popular social media platform in the US. It is clear that Instagram is a great place for brands, but how can you make sure you get the most out of the platform as a brand? Two of the mos

4 Tips to Boost Your Google My Business Profile Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here are some major points to consider when boosting your GMB presence. 1. Encourage Reviews Reviews are one of the best ways to grow your GMB profile. They cost nothing but do much to raise your business’s profile to organic searchers. Think about how you might go about weeding through a large selection of local general contractors if you have never employed one before. You have no idea if the claims made on a contractor’s website are accurate since you don’t have third-party confirmation of areas such as costs and quality of workmanship. In this case, what you need are GMB reviews to raise you up in local searches. People who look up contractors in their area will be more likely to trust your business if they see you have 10 or 15 reviews in the four-to-five-s