Priyanka

    9 Digital Marketing Trends that will rule in 2020 1.    Content Marketing will be backbone of communications:     After BERT, Google is focusing more on providing human-like answers for a search query. 2.   Catalog Ads will dominate the Ecommerce An e-shop’s best marketing way, because showcasing your products is the best way to grab the eyeballs. 3.   Linkedin Inmall for B2B           Inmalls will help you connect to the C level employees for your target industry. 4.   Graphical posts in social media           A social media post with an image gots more attention instead of plain written content. 5.   Inforgraphic > Blog Blogging is a great method to share information but infographics will dominate the market. 6.    B2C Marketing           Creating   eng...

5 New Instagram Features & Announcements You Need to Know for 2020 From news sites and fashion brands to comics and crafters, brands in nearly every niche are flocking to Instagram. And it is easy to see why – with more than 1 billion active users; the platform has an incredible amount of reach for brands looking to target users under the age of 35. But, it is also a constantly changing platform, which can make it challenging to stay up to date on the most effective Instagram stratergies for increasing followers or driving Instagram engagement. If you are already on the Instagram train, then now is the time to start building your strategy for 2020. If you   aren’t using Instagram already, well, now is the time to sign up. But, before you do, there are a few changes you should make a note of. As we look into 2020, here’s what you need to know about Instagram. THE INTRODUCTION OF INSTAGRAM CHECKOUT In early 2019, Instagram launched Instagram Checkout, a new f...

Influencing factors to increase Google ranking of your website There are 200 known Google ranking factors. The most important factors are related to the URL, inbound links, meta tags, the purpose of a keyword, how your content is structured, how fast your page loads, and many technical SEO specifications, which vary in importance on the basis of the subject. More than 3.5 billion searches are completed every day on Google, a company that has over 85% of the desktop search engine market share. To build prioritizing your SEO efforts easier for 2019, we’ve shared eight of the most beneficial ranking factors for you below. 1. Website Architecture  There are factors that put more than this effect on your Google ranking, but website architecture is the first thing you should get right especially when creating or recreating your website. By organizing your website into sub-directories, and having the clear text strings (or “slug”) at the end of each URL, ...

Facebook Lead Ads vs. Landing Pages: What’s the Difference ? When running lead generation campaigns, Facebook advertisers have two options: use the conversion campaign objective to send prospects to a dedicated landing page, or use the lead generation objective to convert leads on Facebook. To run effective ad campaigns on Facebook, it’s important to know the differences between these two methods and the results to expect. Let’s cover the basics of Facebook Lead Ads and landing pages and the benefits to each. Facebook Lead Ads Facebook Lead Ads have been around for a couple of years and are not new, though many advertisers are still unsure of how to use them effectively. Lead Ads can be found in a person’s news feed. When they scroll through, the ad pops up along with a call t action. When the person clicks on the CTA, a form opens up and the person fill, out their information. The info is submitted and the person becomes a lead. Lead Ads are informative and pr...