Priyanka

The recent days and weeks have been a blur as I’ve helped clients manage their online reputations amid a global pandemic that continues to inflict a heavy toll. Oftentimes Google My Business has been in the eye of the storm, with business turning to their GMB listings to notify people of sudden changes ranging from scaled back hours to temporary closures. Here are three truths that have emerged from this experience: 1.Your GMB listing is your lifeline Under normal circumstances, people rely on a GMB listing to get essential information such as store hours and customer reviews to learn more about a business’s location. During the coronavirus pandemic, the nature of those searches changed rapidly as consumer’s behaviour changed. “What are your hours?” became “Are you open while we shelter in place?” “What does your menu look like?” became “Do you offer curbside delivery?” Businesses needed to respond quickly especially in the early going when Google had not yet rolled out special f

How to Advertise your Products on Google for Free During COVID-19 People are shopping online more than ever, and shipping providers around the world are still operating. If you can safely package and ship products – or deliver services virtually – your business can survive, and even thrive! To help businesses during the COVID-19 pandemic, Google is giving away $340 million in free Google Ads credits to small businesses that have used their platform since the beginning of 2019. You can redeem the credits any time through the end of 2020 and use them for all types of ads – search, display, YouTube, and Google shopping. What you business should do To take full advantage of your ads, connect creatively with customers dealing with COVID-19 fallout. What problems are they facing that you can solve? ·          People are stuck in the hours. Does your product combat boredom, or keep them mentally or physically engaged? ·          Many are looking after their kids all day, every day