Priyanka

    9 Digital Marketing Trends that will rule in 2020 1.    Content Marketing will be backbone of communications:     After BERT, Google is focusing more on providing human-like answers for a search query. 2.   Catalog Ads will dominate the Ecommerce An e-shop’s best marketing way, because showcasing your products is the best way to grab the eyeballs. 3.   Linkedin Inmall for B2B           Inmalls will help you connect to the C level employees for your target industry. 4.   Graphical posts in social media           A social media post with an image gots more attention instead of plain written content. 5.   Inforgraphic > Blog Blogging is a great method to share information but infographics will dominate the market. 6.    B2C Marketing           Creating   engaging content can help you to break the ceiling for your social media targets. 7.    Human Interaction In this world of AI, people are looking for so

5 New Instagram Features & Announcements You Need to Know for 2020 From news sites and fashion brands to comics and crafters, brands in nearly every niche are flocking to Instagram. And it is easy to see why – with more than 1 billion active users; the platform has an incredible amount of reach for brands looking to target users under the age of 35. But, it is also a constantly changing platform, which can make it challenging to stay up to date on the most effective Instagram stratergies for increasing followers or driving Instagram engagement. If you are already on the Instagram train, then now is the time to start building your strategy for 2020. If you   aren’t using Instagram already, well, now is the time to sign up. But, before you do, there are a few changes you should make a note of. As we look into 2020, here’s what you need to know about Instagram. THE INTRODUCTION OF INSTAGRAM CHECKOUT In early 2019, Instagram launched Instagram Checkout, a new featu

Influencing factors to increase Google ranking of your website There are 200 known Google ranking factors. The most important factors are related to the URL, inbound links, meta tags, the purpose of a keyword, how your content is structured, how fast your page loads, and many technical SEO specifications, which vary in importance on the basis of the subject. More than 3.5 billion searches are completed every day on Google, a company that has over 85% of the desktop search engine market share. To build prioritizing your SEO efforts easier for 2019, we’ve shared eight of the most beneficial ranking factors for you below. 1. Website Architecture  There are factors that put more than this effect on your Google ranking, but website architecture is the first thing you should get right especially when creating or recreating your website. By organizing your website into sub-directories, and having the clear text strings (or “slug”) at the end of each URL, it will be very eas

Facebook Lead Ads vs. Landing Pages: What’s the Difference ? When running lead generation campaigns, Facebook advertisers have two options: use the conversion campaign objective to send prospects to a dedicated landing page, or use the lead generation objective to convert leads on Facebook. To run effective ad campaigns on Facebook, it’s important to know the differences between these two methods and the results to expect. Let’s cover the basics of Facebook Lead Ads and landing pages and the benefits to each. Facebook Lead Ads Facebook Lead Ads have been around for a couple of years and are not new, though many advertisers are still unsure of how to use them effectively. Lead Ads can be found in a person’s news feed. When they scroll through, the ad pops up along with a call t action. When the person clicks on the CTA, a form opens up and the person fill, out their information. The info is submitted and the person becomes a lead. Lead Ads are informative and pr

Crappy Tech Gifts Never To Give To Anyone Gadgets not to buy as gifts or indulgences Nothing feels better than opening a wrapper and finding a box full of tech goodness within. Unfortunately, most people give the absolute bottom of the barrel stuff. It’s almost as if the part of the brain that makes logical decisions shuts off when it comes to buying something techie for someone we love. Here’s what not to ever give to anyone, even if you dislike them! VOICE ASSISTANT SPEAKERS They seem like the perfect gift and actually are some of the most gifted items in the tech space. Unfortunately, they only seem like that when you buy them to gift. Most people get excited about them, scratch their heads about how to install them, eventually figure it out, use them a lot for the first three days and then pretty much never touch (or talk to) them again. It is estimated that very small percentage of tall voice assistant speakers are actively used. TOYS AND GAMES THAT NEE

Instagram Posting-Frequency: How Much Is Too Much? Building an Instagram strategy? You are probably wondering “How often should I post?” You might also wonder if there is such a thing as posting too much. The question is simple, but the answer is complex and depend on your specific audience. This post will cover best practices as well as how to determine the best time to post for your specific brand. But first: Why should you bother with Instagram to begin with? Instagram Has Over 95M Posts and 400M Stories Per Day Instagram isn’t a new platform, but it has been increasing in popularity recently. Currently, the platform boasts 1 billion active monthly users, who post over 95 million posts and 400 million stories every day. And, according to research by Pew Research Group, Instagram is the third most popular social media platform in the US. It is clear that Instagram is a great place for brands, but how can you make sure you get the most out of the platform as a brand? Two of the mos